Need of Email Marketing
If you have a list of email subscribers, an email marketing campaign is an inexpensive and prudent way to attract buyers. You can save money on printing costs and postage since you do not have to send your advertisements via email . And clickable links in your email can make it simple for your list members to learn more about your products and services or take advantage of your offers. Email marketing is an integral part of many companies' online campaigns.
Forrester Research reported that 88 percent of companies that market to consumers used email as part of their overall strategy. There is more to email marketing than hitting the send button, though, and inexperienced marketers can do more harm than good if they don't research effective email marketing techniques before they start.
Provide a quick summary of the information contained within the email. Write the information in short bullet points if there are more than three points you plan to bring up within the email.
Keep the body of your email short and to the point. Divide each point into its own section with the main marketing message front and center in the email. For instance, if you have a new product release, that is your main marketing message. You can then provide information about your past products or news about your business in other sections of the email.
You need to write your email in plain English and explain to the user what’s in it for them. Highlight the benefits will get you a higher conversion rate vs simply showing the features.
Nobody likes being spoken to in masses. Just because your email list is in hundreds or thousands doesn’t mean that you can’t add a personal touch to it.
Discuss both the features and benefits of the product or service you're marketing in the content of the email. Features are the elements of the product or service that make it special while benefits speak directly to how the product or service will make the buyer's life better. For instance, if you're selling a cell phone, the features might include "Bluetooth capability" and "sleek design." The benefits might include "Make calls even when your hands are full" and "Small enough to fit right into your pocket."
Marketers who don't measure the performance metrics of their email marketing campaigns might be missing out. The three most important metrics to measure are the open rate, click-through rate and conversions. An email campaign’s open rate is the number of emails that were opened divided by the number of emails delivered. Determine click-through rate by dividing the number of people who clicked on a link in the email by the number of emails opened. Track your key performance indicators such as delivery rate, open rate, click-through rate, sales conversions, etc to further improve your email marketing copy.
Well-written content can help you communicate convincingly. A professionally prepared email marketing campaign gets the attention of your recipients, and the call-to-action statements strategically placed within the copy of your email prompts them to act accordingly.
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